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Baccaratsite
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Hiring a marketing or advertising agency
Agencies sell on creativity; you should buy on results. The best ones agree with you up front what success looks like and report against it every month.
What to check
- Case studies with real numbers from businesses like yours
- Who in the agency will work on your account day to day
- Who owns the ad accounts, website and data if you leave
- Minimum contract length and notice period
Questions to ask
- How will you measure whether this is working?
- What will you need from me each month?
- What happens to my accounts and content if we stop?
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