Free tool

How good is your Google Business Profile?

Twenty yes-or-no questions on your categories, details, photos, reviews and website. Get a score out of 100 and the fixes to do first.

You get

A score out of 100, a score per area and the gaps to fix first, with links to free tools that help.

Need more reviews? Make a Google review link.

Basics

  • Is the profile claimed and verified, and can you sign in to manage it?

  • Is the primary category the most specific one for what you mainly do?

  • Have you added secondary categories for your other main services?

  • Do the name, address and phone match your website and other listings exactly?

  • Are opening hours correct, including holiday hours?

  • If you visit customers, is the service area set (and the address hidden if they cannot visit you)?

Photos & details

  • Does the description say what you do, for whom and where, in plain words?

  • Are your services or products listed, with short descriptions or prices?

  • Do you have at least 10 real photos: outside, inside, team and work?

  • Are a logo and a cover photo set?

  • Have you filled in the attributes that apply (accessibility, payments, online appointments…)?

Reviews

  • Do you have more reviews than most competitors that show near you?

  • Did you get at least one new review in the last month?

  • Do you reply to every review, good and bad, within a few days?

  • Are all reviews genuine (no paid, swapped or staff reviews, no reviews only for a reward)?

Activity

  • Have you published an update, offer or event post in the last 30 days?

  • Is the listed phone answered in opening hours (or does it go to voicemail you check)?

  • Do you look at the profile's Performance numbers (calls, directions, website clicks) each month?

Your website

  • Does the website link go to a page that matches the profile (the right location page)?

  • Does the website show the same name, address, phone and hours, with LocalBusiness schema?

Your score (0 of 20 answered)

0/100

  • Basics0%
  • Photos & details0%
  • Reviews0%
  • Activity0%
  • Your website0%

Want more calls from Google?

The SEO Sprint fixes your profile, location pages and local schema, and sets up tracking so you can see the calls and visits it brings.

Ask about an SEO Sprint →

“Not sure” counts as no: check it in your profile. Any critical gap keeps the result below “Strong”. This is our working checklist, not an official Google score.

Why it matters

For a local business, the profile often gets more views than the website.

When people search for a service near them, Google shows the map and three profiles first. The profile decides whether they call you or the next one, so a complete, active profile with recent reviews is usually the cheapest way to get more local customers.

How do I rank higher on Google Maps?
Google says local results depend on relevance, distance and prominence. You cannot change distance, but you can improve relevance (the right categories, services and description) and prominence (reviews, photos and a strong website).
What is the most important part of a Google Business Profile?
The primary category. It tells Google what you are and decides which searches you can show for. After that come reviews, then complete and accurate details.
How many reviews do I need?
There is no fixed number. Aim for more than the businesses that show near you for your main search, and keep new ones coming every month.
Can I put keywords in my business name?
No. Use your real business name as it appears on your sign and documents. Adding keywords breaks Google’s rules and can get the profile suspended.
Is this an official Google score?
No. It is our own checklist from setting up and fixing local listings, weighted by what tends to matter most.
Not sure where your local listing falls short?
The SEO Sprint audits your profile, location pages and local schema against the businesses that rank above you, and fixes the gaps.

Want more calls from Google Maps?

We fix your profile, location pages and reviews flow so you show up for the searches that bring customers.

Start a projectFixed-price checks